JOVIA
How do we make Banking Fun and Informative?
ROLE: Art Direction, Video and Social Assets + Concepts
Jovia Financial is a credit union dedicated to serving and educating their community. From buying a home, to saving for college, or funding a retirement - Jovia helps members achieve their financial goals.Through fun Art Direction and a witty concept with a Brand Spokesperson. We developed the idea of Jo from Jovia. A young, humorous, trendy, Jovia expert who was the lead in delivery great banking information and fun new way.
How do we engage a new audience?
With EGC’s use of Instagram’s TikTok-style content—known as “Reels”— we were able to engage with a larger audience than Jovia already had on Instagram. EGC took a playful yet educational approach when launching Jovia’s TikTok account by creating videos that tapped into the social trends which young people were already participating in themselves.
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EGC also collaborated with national financial content creators and local influencers on behalf of Jovia to produce authentic, creative, and fun videos that again promoted Jovia’s services back to the large audiences who already trusted this credit union.
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In addition to utilizing influencers, EGC was excited to include Jovia staff members in these videos, since they are the genuine faces of the credit union. Each of Jovia’s top-performing TikTok/Instagram Reels feature staff members!
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SOCIAL
330%
Increase in Impressions
541%
Increase in Engagements
17%
Increase in Followers
Check out the cool branding we had to work with!
THE BRANDING
The Jovia brand is about joy and life. It is about living the life you lead the way you wish. The brand library with the Jovia green, real photography, expressive typography, animations and the incredible illustrations by Sebastian Curi create a brand that has power and depth. It is identifiable from the moment you see it, with a complete suite of digital materials to support the brand across all digital and physical engagements.
