VAUGHN COLLEGE
It's Time To Rise Above - How we used Ai.
At EGC, we believe that challenges are opportunities for innovation.
In situations where creativity meets budget constraints, innovative solutions can lead to extraordinary outcomes. Our senior client, Vaughn College, was faced with the challenge of executing a large-scale photoshoot on a limited budget and limited access to real student during the off-season.
To tackle this challenge, we turned to the power of AI. We Collaborated with real students, and gathered testimonials and insights to create real prompts and keywords to drive the creative of imagery for students in Engineering and Technology, Air Traffic Control, Management, Aviation, and Robotics.
The result – A fully branded, custom library of images with accurate student representation, diversity, range of academic programs all with coloration and lighting that was branded to the campaign concept.
SMART TOOLS = SMART RESULTS
RADIO + TV