STERLING OPTICAL
OUR VIDEO WENT BIG!
New York Fashion Week has come and gone, but this year stood out not just for the fashion. It was creators who stole the spotlight. Their content lit up feeds worldwide, proving just how much influence they hold.
Eye-Catching Imagery During New York Fashion Week
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Since 1943, New York Fashion Week has set trends in everything from clothing to eyewear. And this week, EGC client Sterling Optical was on display in Times Square during the event with its “You’ve Got the Look” campaign.
CONCEPT
To modernize Sterling Optical’s brand presence, we developed the “You’ve Got the Look” campaign, focusing on eyewear as a statement of personal style.
EXECUTION
We produced a high-energy fashion photoshoot, capturing diverse looks that highlight individuality and trend-forward styling. Original branded content, including bold photography, engaging videos, and eye-catching GIFs, brought the campaign to life across digital and social platforms.
IMPACT
With striking visuals and dynamic motion assets, we elevated Sterling Optical’s brand identity, reinforcing its commitment to both style and service. The campaign resonated across social media, driving engagement and positioning Sterling Optical as the go-to for fashionable, high-quality eyewear.
